Zombie Content: how to bring your old content back to life

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Is your old content languishing in a ghostly graveyard? Don't let it rest in peace! In this year’s Halloween blog, we'll show you how to unearth your forgotten gems and give them a new lease of life.

 By strategically repurposing your old content, you can maximise its value and continue to engage your audience. Creating new content from scratch can be time-consuming and expensive, so leveraging your past work is a great way to save time and resources. Here are our top ways to bring content back from the dead:

Cast a spell with a carousel

Carousel posts are a great way to repurpose long form content, such as blogs, articles, white papers or even a longer social media post. Break your content down into digestible slides and design eye-catching graphics to accompany each section. Make sure to add a call to action encouraging viewers to return to the original content to ensure it really comes back to life.

Quick tip here... keep your carousel image size to 1080 x 1080 pixels!

Conjure up a poll

LinkedIn polls are a highly engaging format on LinkedIn that can encourage discussions, comments and shares, increasing old content’s reach and visibility. Choose a concise poll question with up to four answers and keep it active for one week. Read our blog about polls to get some top tips: https://www.brandformula.co.uk/the-power-of-linkedin-polls/.

Summon your employees to share your content on their personal LinkedIn pages

Encouraging employees to comment on and post previous content (such as blogs, articles or reports) is a great way to amplify old content’s reach and engage your audience, as well as build a stronger company culture.

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Get ghostly insights by extracting thought leadership quotes

Make the most of any industry experts or thought leaders you have featured in previous content by extracting quotes and repurposing them on your social media accounts. You could create quote banners to accompany these posts, or simply link the original content.

Repurposing old content is a powerful way to maximise your marketing efforts. By following these tips, you can breathe new life into your existing content and unlock its full potential to engage your audience in a meaningful way.

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Get in touch with us today to find out how we can support your marketing ideas and goals: info@brandformula.co.uk

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