March brought another month of standout campaigns, and we’re back to highlight our top picks from the past month. From impactful charity initiatives to innovative B2C ads and even a B2B gem that hit closer to home, we were impressed by the variety and creativity on display last month. Here's a round-up of some of the campaigns that caught our eye.

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1. Corona’s Sunset Billboards

Corona executed a brilliant and calming campaign by transforming Lima's bustling Javier Prado Avenue into a serene escape during rush hour. Taking over all digital billboards along the busy road, the beer brand broadcasted a live feed of the sunset, offering drivers stuck in traffic a moment of peace instead of the usual ads.

What makes this campaign so effective is its unique approach to brand messaging. Rather than pushing traditional advertisements, Corona provided a moment of relaxation and natural beauty that connected with the audience on an emotional level. By focusing on well-being and offering a brief respite from the daily chaos, the campaign sparked widespread admiration and discussion. It successfully positioned the brand as one that values tranquility and quality moments, aligning perfectly with its brand identity of enjoying life’s simple pleasures. Find out more.

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2. M&S’s Minimalist Cereal

M&S has launched a new range of healthy cereals, and the packaging is making waves across social media. In a refreshing departure from long lists of ingredients on the back of the box, this range proudly displays its minimal ingredients on the front. One standout product is their "one-ingredient corn flakes," setting a new standard for ingredient transparency and redefining what consumers can expect from food labeling.

What makes this move so effective is its sheer simplicity. It’s not just a clever marketing tactic - it's in perfect alignment with the core values of the product itself: minimal processing, minimal ingredients, and maximum authenticity. By embracing a straightforward, minimalist design on the packaging, M&S is not just offering a healthy product; they are making a statement about transparency and trust. Find out more.

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3. Moët & Chandon’s Hot-air Balloon

In an impressive brand activation, Moët & Chandon took luxury marketing to new heights by flying a champagne cork-shaped hot air balloon over Melbourne ahead of the Australian Grand Prix. As the official champagne of the event, this bold and visually striking move not only captivated those in the city but also generated a wave of excitement that spread far beyond Melbourne, thanks to the power of social media. The timing, ahead of the high-profile Australian Grand Prix, ensured maximum exposure to a sophisticated audience while creating a moment of awe that perfectly aligned with the brand’s identity.

By leveraging both an iconic event and a jaw-dropping stunt, Moët & Chandon not only reinforced its image as a symbol of celebration but also demonstrated the power of creative, unforgettable brand experiences. It’s a perfect example of how brands can use innovative activations to engage their audience in meaningful ways while building a lasting impression that extends far beyond the event itself. Find out more.

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4.  LinkedIn’s Wasted Ad Spend Campaign

Closer to home (in the B2B marketing world!), we loved this short and sweet ad by LinkedIn. Designed to combat the common issue of wasted ad spend, the video focuses on helping brands maximise the impact of their LinkedIn campaigns by targeting the right audiences with precision.

What makes this campaign particularly effective is its use of humor to engage viewers. By keeping things light-hearted and entertaining, LinkedIn presents a serious business challenge - optimising ad spend in a way that actually reaches the right people - without overwhelming the audience. The video clearly explains the importance of targeting specific industries and job functions on LinkedIn ads, all while making the information digestible and memorable. Watch here.

If your LinkedIn ads aren’t performing to their full potential (or you’ve found yourself trying to sell forklifts to insurance brokers), get in touch with our Head of Digital Elliot Krieger on LinkedIn or email, who would love to discuss how brandformula can help.

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5.  Beyond Equality’s See What She Sees

Ahead of International Women’s Day, UK charity Beyond Equality launched this powerful campaign across digital OOH, print, and online platforms. Informed by data from a national survey conducted by NRG, the campaign highlights the stark contrast in how women and men navigate their daily lives - particularly in their constant need to think about safety in a world that doesn't always feel safe for women.

What sets this campaign apart is its simplicity and impact. The minimalist copywriting, such as the comparison of "mobile device" vs "self-defense device," underscores the every day realities women face. By embracing a less-is-more approach, the campaign demonstrates how concise, direct messaging can provoke thought and drive conversation. Find out more.

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See you next month for a roundup of campaigns we love from April!