With over 780 million active users, LinkedIn handles billions of posts daily, striving to make the newsfeed both engaging and informative. The algorithm uses AI to sift through each post, determining which ones should appear on a user's feed. This selection is based on the topics, individuals, and post types that each user is most likely to engage with, tailoring the feed to their specific interests. 

LinkedIn’s focus is on sharing valuable insights and updates with an audience that finds this information useful and engaging for their professional development.  

So, how can you use the unspoken rules of the LinkedIn algorithm to get your content seen? Below are three effective methods to increase your post reach:

1. Avoid using external links in your posts

LinkedIn wants to keep users on the platform, so the algorithm does not prioritise posts with outbound links. While many posts use outbound links for additional information, there are two ways around this: 

• Post the link in the comments section of your post

• Post your blog or information as a LinkedIn article on your page. Since LinkedIn articles use internal links, they keep users on LinkedIn, and the platform promotes this content more.

Sometimes, adding a link to your post is unavoidable, and that's okay! Just ensure the post itself is relevant and engaging. 

2. Be mindful of the people you are tagging in your post copy

Some users may have a LinkedIn profile, but they’re rarely active on the platform. When you tag someone on LinkedIn, they should receive a notification and react (like, comment, share) quickly. However, if the person tagged is not active, they won't see the notification and won't engage with your post. 

The LinkedIn algorithm will penalise posts where a tagged user hasn’t engaged, as they could be seen as spammy, and the AI might assume the post isn't particularly relevant or engaging.  

3. Schedule your posts at the optimum time for engagement

Timing is crucial for engagement. Keep an eye on your analytics to see which posts performed well and when they were posted. For maximum exposure, schedule your posts for when your followers are most active on the platform. 

LinkedIn monitors engagement in the first hour of a post. If it performs well during that time, the algorithm will push it to more users interested in the topic. 

Beyond our tips, there are many more ways to increase your brands’ reach across LinkedIn and make the algorithm work for you. Reach out to our team if you’d like support with managing your LinkedIn page and wider digital strategy, as marketing specialists in the financial services sector, we have the expertise and resources to take your brand to the next level.