The Digital Revolution Continues: 2024 Highlights and What’s Shaping 2025  

With 2025 in full swing, now is the perfect time to reflect on the digital landscape of 2024. From the rising tide of AI-powered innovations and the growing prominence of immersive technologies like augmented reality, to the shift toward mobile-first design, last year was defined by rapid technological adaptation and resilience. The digital world evolved in exciting and often unexpected ways, setting the stage for even more transformation in 2025. With the pace of change continuing, several key trends are already taking shape that will define the future of digital development. In this blog, we’ll revisit some standout developments of 2024 and look ahead to what’s coming this year, examining the latest advances in design, development, and digital engagement.

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What We Saw in 2024

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1. Integrated Collaboration Tools Put People and Culture at the Forefront

Since the COVID-19 pandemic, the demand for integrated collaboration tools has surged and the global collaboration software market is projected to grow from $12.26 billion in 2020 to $16.62 billion by 2029. Last year, we saw the increased functionality of tools like Microsoft SharePoint and custom intranets, transforming how teams within organisations communicate and work together. These tools enable seamless task management, document sharing, and real-time collaboration, which in turn promote more cohesive and efficient workflows. This ability to share knowledge and keep teams aligned across different locations became essential for businesses worldwide in 2024. 

2. Mobile-First Designs Became Non-Negotiable 

As mobile internet usage soared in 2024, businesses had no choice but to prioritise mobile-first designs more than ever. With mobile devices now accounting for over 60% of global internet traffic, they have surpassed traditional methods of accessing the web for many users. Chrome is particularly popular, with 68.36% of the mobile browser market share. What's more, patience is in short supply - 53% of visits are abandoned if a mobile site takes more than 3 seconds to load. This highlights the importance of delivering fast, seamless, and intuitive experiences across all devices to keep users engaged. In today’s digital landscape, websites and intranets optimised for mobile are no longer optional - they are expected by consumers and employees alike. As a result, the shift towards mobile-first design has become a critical focus in digital development, design, and user engagement.

3. Commercial Cyberattacks in the UK Reached a Record High

Although digital development drives progress, it can also simultaneously leave organisations more vulnerable to a new wave of risks. The number of cyberattacks worldwide rose by 44% last year, highlighting the importance of robust cybersecurity measures. With cybercriminals methods becoming increasingly advanced, so too must businesses' defences when it comes to protecting data. Businesses now have no choice but to make cybersecurity a top priority, with stronger security protocols and defences becoming the foundation of all digital strategies. With this in mind, let’s take a look at the key trends we expect to see in 2025…

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Looking Ahead to 2025:

1. Cybersecurity Will Take Centre Stage

As cyberattacks, particularly malware, ransomware, and phishing continue to escalate, cybersecurity is set to be a top priority for businesses in 2025. One significant development will be the increased emphasis on penetration (pen) testing, a proactive strategy designed to identify vulnerabilities before they can be exploited by cybercriminals. As preventative cybersecurity continues to evolve, businesses will increasingly invest in solutions that anticipate threats and mitigate risks before they become a reality.

2. Sustainability Features in Design and Hosting Will Develop 

As people around the globe continue to embrace sustainability, we anticipate a growing demand for eco-friendly web hosting and energy-efficient design practices in 2025. Consumers and businesses alike are becoming more conscientious about their environmental impact, and this trend is increasingly influencing the digital realm. In the coming year, digital solutions will be expected to align with broader environmental and corporate responsibility goals. Designers and developers will be tasked with incorporating sustainability features into their projects. Expect to see eco-friendly hosting platforms, energy-efficient coding practices, and green design principles taking centre stage. For instance, implementing dark mode options, which can reduce screen energy consumption by up to 60%, using compressed images and optimised code to reduce server load, and adopting simplified UI designs that require less processing power will all contribute to creating more sustainable digital experiences. These features will not only improve environmental impact but also appeal to an increasingly eco-conscious consumer base.

3. Decentralised Digital Platforms 

Blockchain technology and decentralised finance (DeFi) have already made waves in the digital world, with blockchain expected to save banks more than $27 billion by 20230. In 2025, we may also see a shift toward decentralised web platforms. The idea of user-controlled data privacy is gaining traction, and businesses will be under increasing pressure to give users more control over their information. Decentralised storage for apps and websites could become more mainstream as the demand for privacy and security intensifies. In addition to offering enhanced privacy, these platforms have the potential to reshape the way we think about digital ownership and control.

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4. Accessibility in Website and Digital Communication

Making websites accessible for people with disabilities is no longer just a "nice-to-have" feature - it's a crucial part of web design. Considering that 16% of the world’s population live with a significant disability, it’s disappointing that 98% of websites remain inaccessible to them. In 2025, organisations will be focusing on accessibility by adopting inclusive, user-friendly designs that allow everyone to engage with the digital world. From providing accessibility training for teams to ensuring compliance with the latest standards, businesses will need to keep up with evolving regulations and best practices. Above all, creating a culture of empathy and inclusion will be essential in building digital spaces where all users, regardless of ability, can interact and participate fully.

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Wrapping Up...

While 2024 was marked by collaboration tools, mobile-first designs, and a dramatic increase in cyberattacks, 2025 will be characterised by cybersecurity advancements, heightened social awareness, and a constant redefinition of how we interact with the world around us. As we look ahead, it’s evident that these trends will not only continue to evolve but will also shape the future of technology, culture, and society in the years to come. The landscape is changing rapidly, and those who adapt will be well-positioned to lead the way.   

brandformula's sister company, Hut Eight supports businesses of all sizes as a hands-on partner that understands how digital technologies can help you to grow and succeed. Get in touch with the team today to discover how we can support you!  

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