Delivering a 'Connected World' brand identity to reflect Intertrust’s global presence and bring unity to their global network of offices.
Project Summary
When our existing client, Third Point Re, instructed us that they would be merging with Sirius Group to create a major global (re)insurer, they specifically tasked us with creating something genuinely different from their competitors and something that felt challenging and innovative. We worked collaboratively with their key leadership teams based both in New York and the UK in a series of weekly online workshops and presentations, constantly striving to deliver them a unique branding.
“Brandformula were integral to the successful delivery of our new brand. From guiding us through the process of defining our Mission, Vision and Values to the global online and offline launch, their expertise, experience and talents meant we were able to deliver a brand that resonated with all our stakeholders.”
Ian Lynch,
Chief Commercial Officer, Intertrust
