ArmadaCare

Following a consultation phase, we established the client was keen to move beyond their existing brand – overly complex with multiple sub-brands and logo options, to focus on a more personal, engaging and emotive approach. We created a strapline ‘Feel the Benefits’ which underpinned the new, more personal approach to communicating ArmadaCare’s services. This was realised with a more directly engaging, ‘real-world’ style of imagery, a more visually confident approach to colour and hand-written messages that reflected what end customers really wanted. We also pared everything back and suggested the removal of unnecessary sub-brands. Putting people first!