Specialist products built on true expertise, delivering a forward thinking and dynamic approach.
Project Summary
Aqueous were looking to develop their brand into a wider and more coherent offering. The approach needed to underpin the intelligent application of data via direct access to human expertise. Constructed around their existing logo, we created a set of robust and flexible assets that built upon their vibrant approach to colour and generated an ownable and identifiable brand shape. A flexible, adaptable and consistent stand out identity that positions the brand for the next step in their journey.
“As we’ve grown as a business brandformula have ensured the way we look and our messaging has grown with us. We’re proud of the distinct brand we have and trust in the bf team to keep us standing out from the crowd.”
Danny French,
CEO
