Halloween is fast approaching and the brandformula busters are out in full force! This spooky festival is full of myths, but we promise you there are no poisoned sweet treats when it comes to the world of marketing! We've looked at some of the common marketing myths out there, from content marketing to digital marketing. There are a lot of misconceptions surrounding marketing, with some companies struggling to over come some age old tales. But the field is ever evolving, and with digital trends on the up, it's important that companies and their employees move with the times and look forward, to help support and grow their marketing campaigns.We look at the likes of content marketing and social media, targeting methods, and SEO tactics - all of which we can provide comprehensive support on through our extensive suite of agency services.‍

Click below to check out our infographic for more details:

If you would like to discuss your B2B marketing strategy further, or would like support on a range of marketing material and activities, then don’t hesitate to get in touch.

Sources: Marketing Profs, HBR, Blue Corona, Content Marketing Institute, Hootsuite.