‘Fast-paced’, ‘ever-evolving’, and ’dynamic’ might be buzzwords you’re fed up with hearing, but they’re certainly true when it comes to the digital marketing industry. Staying up to date with the inner workings of social media platforms can seem overwhelming, impossible even, when algorithms are evolving at breakneck speed and trends seem to change by the second.

For the majority of financial service providers, LinkedIn is the platform of choice for their B2B marketing, yet it continues to be a source of confusion for many. However, with a few tips and tricks you can begin to unlock the potential of social media, rather than be overwhelmed by its complexities. 

Let’s take a look at some of our top tips for rejuvenating your digital marketing strategy….

Are you causing ad fatigue?

Instead of attracting clients, using too many ads can have the opposite effect and cause ad fatigue. Audiences become desensitised to repetitive content, leading to decreased engagement and conversions.

Top tip: to combat this, plan your posts efficiently so potential clients don’t scroll quickly past your content.

Do you know about the mystical Listicle...?

Listicles, or posts written in list format, are a powerful tool on LinkedIn as they break down complex information into easily digestible points, making them engaging and shareable. By focusing on providing valuable insights, you can position yourself as an industry expert and engage a wider audience.

Top tip: use a prime number for your Listicle - for some reason our minds prefer them and marketers love them for it! For example, 5 facts about…, 3 business secrets…

Are you using images in your posts?

Posts with images receive a 98% higher comment rate compared to text-only posts, making them a super important tool in B2B marketing. Images help tell a richer story, improve the viewer’s memory of the post, and increase credibility.

Top tip: try using collages of 3-4 images in a post to attract the biggest audience.

Do you think that Instagram is reserved for B2C marketing?

Top tip: don’t limit your marketing strategy to LinkedIn, be adventurous with other platforms to reach broader audiences.

At brandformula, our Digital Marketing experts can craft a winning strategy tailored to your business to ensure maximum engagement. Get in touch with us today!