Brand re-fresh for a major global insurer & reinsurer to reflect their brand mission to ‘work together, collaboratively, and to make a difference to those around us.’
Project Summary
We originally branded SiriusPoint in 2020 with a logo and distinctive visual identity focused around original illustrations. The branding was well received but the organisation as a whole wanted to refocus in early 2023 to turn around its performance and simplifying and refreshing the brand was seen as being integral to this process. The stamp logo in its five colour options was retained and the focus on the visual identity was based on real world imagery with strong colours to work alongside the logo. Bringing their global team of employees to the fore was seen as integral as presenting SiriusPoint as a dynamic, collaborative and engaging team to work for and do business with. We created multiple videos of their employees at work around their global offices along with dozens of video pieces of key business leaders talking to camera about what makes SiriusPoint a place where clients and employees alike can thrive.
“Thanks so much... It’s been a real team effort… not just SiriusPoint but you guys too. All your hard work on the design has really helped to change the way we’re perceived in the market.”
Natalie King,
Global Head of Marketing & External Communications
