Branding with a focus on movement.
Project Summary
PoloWorks, a leading provider of UK support services to the insurance market. We intentionally created an understated simple, smart and contemporary logo that worked alongside a series of adaptable graphic patterned wallpapers, to create branding that was both impactful in its own right – in static format, but which lent itself towards animation as well to bring the brand to life. This in turn ensured versatile adaptations of the graphics to internal brand values and wide ranging touch points.
