Reflecting on 17 Years with FERMA

The FERMA Forum is a cornerstone event for risk and insurance management professionals across Europe. Held every two years by the Federation of European Risk Management Associations (FERMA), it’s where industry leaders, insurers, and brokers come together to discuss the latest trends and challenges in risk management. The forum offers a mix of keynote speeches, panel discussions, and workshops, all aimed at fostering professional development and networking.

So, what’s the significance? The FERMA Forum isn’t just a gathering – it’s a platform that drives the risk management profession forward. It’s where you can learn from experts, connect with peers, and exchange best practices that can shape the future of the industry. In short, it’s a must-attend event for anyone serious about advancing in the field.

Our journey: 17 years of supporting FERMA

Since its inception in 1999, the Forum has evolved and expanded significantly – not only in size but also in the breadth of risk topics covered and the diversity of exhibitors. Today, the event attracts a much larger presence from insurers and service providers.

Our journey with the event began 17 years ago with a single client in Geneva. Our role was to design, install, and support an exhibition booth, setting the stage for what would become a long-standing partnership. Over the years, our services have evolved, reflecting changes in both the forum and our clients’ needs.

We now engage in a more integrated approach, working with clients to develop comprehensive campaigns that cover multiple areas of business. This close collaboration allows us to create content and strategies that align with both the conference and our clients’ broader objectives.

Our support for clients attending the Forum is typically focused on several core areas. We begin by establishing the rationale, planning, and value proposition for attending – answering the “why are we going?” question. Once this foundation is set, we shift to the creative and content development phase, where we brainstorm ideas and develop a strategy. Finally, we move into execution, which may include building a tradeshow booth, hosting an event, filming, and content delivery.

Some key memories over the years include our work with Allianz at the Berlin Forum, where we leveraged global brand assets such as Formula E, and our ‘Business Lounge’ concept, which offers clients a more expansive and detailed platform for engagement. Our role in delivering ‘FERMA TV’ has also been a significant highlight, enhancing message outreach and fostering deeper connections with industry partners.

FERMA 2024

The Forum is always a valuable event, offering us the chance not only to support our clients in amplifying their messages and engaging with customers and prospects but also to connect with key decision-makers and thought leaders in the market. These interactions give us insight into the real issues affecting companies and carriers, as well as a glimpse into what’s on the horizon for 2025. This deeper understanding of the market, combined with our creative thinking, sparks fresh ideas and fuels our ability to deliver impactful solutions.

At FERMA 2024, brandformula is ready to elevate your brand experience. Whether you need cutting-edge booth design, dynamic digital marketing, or comprehensive on-site support, we offer a range of solutions to ensure your presence makes a powerful impression. Contact us today to discover how we can help you stand out at this year’s event and beyond.