CYBERCUBE
Reshaping the
boundaries of
cyber risk

A BRAND REFRESH FIT FOR FOR A
PRE-EMINENT CYBER RISK MARKET LEADER

CHALLENGE

To reposition and rebrand CyberCube, as the business transitions from an insurance start-up to the respected and trusted position as a pre-eminent cyber risk analytics partner – delivering the world’s leading analytics to quantify cyber risk.

SOLUTION

Inspired by the vision ‘cyber analytics improve the resilience of organisations and society’, we collaborated closely with CyberCube to develop their new personality and values, allowing the brand to adapt for multiple scenarios, markets and audiences.

RESULTS

A truly digital first brand identity that allows for flexibility and integration – capable of communicating messages across all applications, encapsulating a more mature and multi-faceted organisation.

A strong and distinctive marque

The new logo delivers a bold, solid, and stand-out marque which is paired with a clean and contemporary font. The ‘C’ marque is a highly adaptable shape with a nod to technology and a connecting node. The solid shape ensures a recognisable form that can be used both independently and in conjunction with imagery and objects.

The trusted partner

The new website encapsulates and delivers the sophisticated approach of the brand styling, utilising motion graphics, whilst offering a clear break down and navigation of a complex and multi-level set of information.

Bringing the brand to life

The flexibility of the new ‘C’ marque allows for dynamic interaction, with the shape allowing for an injection of CyberCube personality – ranging from people and objects through to specific territories, subjects and products.

A consistent delivery

Working in tandem with CyberCube we produced an online guide to lead key stakeholders and partners through the core design principles, tone of voice and brand fundamentals.

LIKE WHAT YOU'VE SEEN? LET'S TALK.

Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.

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